A Low Energy Light Bulb!

mute.

Date: Thu, 28 Oct 2007 11:25:56
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack,

Heres a really clever way to tackle climate change within a community environment!
http://blog.bitepr.com/2007/04/bite_launches_f.html

"Spare-the-Air Day! - In yet another bold move to fight the effects of global warming, Bite has decided to practice what it preaches. Today, for the duration of the entire day, Bite’s offices will make a major contribution to stop global warming by refraining from speech – reducing hot air released into the atmosphere in a big way, according to management’s estimate."

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Generation Green

Lets be Generation Green with Light Blue!

campaigns launched by popular student brands

Date: Thu, 25 Oct 2007 12:04:36
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack,

Thought some campaign research might be useful.

MTV switch campaign
http://www.treehugger.com/files/2007/06/mtv_tackles_cli.php

DIESEL CLOTHES climate change awareness campaign

http://www.newswire.ca/en/releases/archive/January2007/31/c3096.html

"This provocative national campaign portrays the devastating consequences of global warming on iconic settings, like New York City."

student D&AD video: Thom Yorke - the clock (all about climate change)

Date: Wed, 24 Oct 2007 22:48:24
From: tex5df@leeds.ac.uk
To: Jack Larner

Quality mate, what did u think of them student D&AD videos by the way?Ravi's is class isn't it!

Speak soon Dan

the problem: students leave stuff on!

Date: Wed 24 Oct 2007 18:19:11
From: Jack Larner j16l@hotmail.co.uk
To: tex5df@leeds.ac.uk

Hey here are some of the photos i was talking about. I'll send you some of my ideas in a bit. Laters Jack

an article in the metro... + more websites

Date: Wed, 24 Oct 2007 13:29:44

From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack
How’s it going'? You get a chance to look at the metro on Monday? - really good article about communities & climate change in the green section.

Just some more research...

RSA stats

http://www.rsa.org.uk/news/news_closeup.asp?id=1302

Changes
http://www.switchonswitchoff.org/act/cut_down_your_impact

See also...icount - largest UK climate change campaigntreehugger.com - see campaign "You control climate change"

climate challenge - "Act now before it snowballs".
www.climatechallenge.gov.uk%2Fwhats_being_done%2Fprojects%2Fbradford_cc%2Farchive%2F2007%2F07%2F03%2F38885.aspx- example of a marketing publicity stunt.

THE ARTICLE:

Act now before it snowballs!!!
Press release dated 2nd July 2007

"The weather may be unpredictable at the moment, but Bradford Council is confidently forecasting snow in the city centre on Tuesday 10th July 2007

Approximately 20 tonnes of real snow is to be dropped in Centenary Square to encourage people to think about climate change.

The Council's climate change awareness programme has a slogan 'act now before it snowballs' and has a theme of conflicting seasons to reflect the changes to the world's weather as a result of global warming."

You had any more ideas? Do you want to have a skype convo some time this week to discuss our best ideas and how they could be developed? my weekend at my sisters halls was an eye opener to the whole student energy wasting issues. I will explain my findings when i speak to you next.

Cheers
Dan

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P.S The Metro

=

Save energy while you sleep

The Insight: Students stay up late & sleep during the day. - even if they stay in they still stay up late wasting uneccasary energy.

-

Could we encourage students to go to bed earlier when staying in (by displaying the benefits)??

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Student Feedback:

"Probably not."

"At uni you don't want to be lectured or told to do something!"

"Even if students are aware of the benefits they will just stay up late anyway!"

The Share Idea

Students can share...

1. Washing
2. Cooking
3. Washing the dishes
4. Kettle water
5. A room
6. Transport
7. A TV (watch a movie)
8. A bed (with GF or BF)
9. Clothes
10. The shower/bath (with GF or BF)
11. A house (house party)
12. A tent (camping trip)
13. BBQ (in the summer)
14. Each others belongings (Reuse)

Student Feedback: We do alot of this kind of stuff anyway!

3rd Skype Meeting - the share concept

Get students to work together. Fun races relating to different areas of change...

3 legged race = sharing a lift

Sack race = sharing a bed

Egg & spoon race = sharing food
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FLICK OFF/Drop Beats Not Bombs

Date: Wed, 17 Oct 2007 13:55:02
From: tex5df@leeds.ac.uk
To: Jack Larner

Quality stuff jack,

Completely agree with what your saying about those websites. I certainlywouldn't be on them either if it wasn't for this project! & I think that’s the main problem, we want to be entertained not bored to death by rubbish layouts &a lack of colour!

Here’s a website that employs humour to convey a serious message.

http://www.flickoff.org/

It's called FLICK OFF! I like the way it uses FLICK throughout the website to convey a double meaning. i.e. "ARE WE FLICKED?" & "GOFLICK YOURSELF!"

Also, a recent pop culture trend of the last few years that focused on current globalissues were lollipop t-shirts (think that’s what they're called anyway!) Phrases on these famous tees included... "Make love not war" & "drop beats not bombs". i really like this tone of voice - do something positive, not something negative.

Skype meeting at 8?Dan

boring websites

Date: Mon 15 Oct 2007 22:23:12
From: Jack Larner j16l@hotmail.co.uk
To: tex5df@leeds.ac.uk

Here are a few links you may want to check out:

http://www.foe.co.uk/resource/briefing_notes/climate_solutions.pdf - though the main one to aim at students would be the CFL Bulbs one and the standby one. (3 cfl bulbs in every household would close down a nuclear powerplant!!!)

http://peopleandplanet.org/gogreen/unis notice how bland, unemotional,nagging and serious everything is. The only thing keeping me on this site was because of this project. I wouldn't normally give it a 20 second look with such a poor layout.

http://www.climatesafe.co.uk/this this ones pretty down to earth though it could be improved big time.

the stats

Date: Mon 15 Oct 2007 21:43:20

From: Jack Larner j16l@hotmail.co.uk

To: tex5df@leeds.ac.uk

Good research mate,

That condom campaign was good (Using humour) although it lacked a clear call to action."95 per cent agreed that climate change is an important issue...Students feel that not enough is being done to combat climate change.

There were low satisfaction ratings...Although Friends of the Earth's survey shows high student recognition that climate change is a problem, research shows that those aged between 18 and 22 are the least informed about the solutions" This is interesting.

It's encouraging to read that students generally care but it seems they're bombarded with 'save the planet' like taglines so much they're never really offered any simple solutions on how to do so. My research backs this up, there're so many lame looking websites nagging about how we should stop climate change but that's about it.

I've got some links on the way!Jack

feedback + jack goes green

Date: Mon 15 Oct 2007 18:49:37
From: Jack Larner j16l@hotmail.co.uk
To: tex5df@leeds.ac.uk

I like your idea as it acknowledges that students are lazy when it comes tothis kind of stuff. It has a down to earth tone about it "we know there aren't any ice caps near your S.U. and you have other things to worry aboutand so lets make things cheaper and easier for you..."

We need something refreshing, quirky, down to earth and practical. SIMPLE AND EFFECTIVE CALL TO ACTION

Oh! And I brought a 'green organic' tesco bag today, go me! :) haha

Speak to you later,Jack

could we challenge the student lifestyle?

Date: Mon, 15 Oct 2007 16:45:31
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi jack,

maybe... We could just challenge the student lifestyle!Like your not a "proper student" if you don't try and cut corners like sharewashing, cooking one meal as a house to save money on ingredients, swap/reuseone another’s clothes and borrow library books from the library instead ofbuying them etc etc. In order to save cash for another night out before thenext loan comes in...

See this link as well and let me know what you think!
http://www.wasteawarenesswales.org.uk/1720.html

cheers, Dan

condoms and climate change

Date: Mon, 15 Oct 2007 13:04:02
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack,

This report reflects exactly what we were saying last night... students think climate change is an important issue that needs solving however they are theleast informed about climate change solutions!

http://www.foe.co.uk/resource/press_releases/condoms_turn_students_on_t_26012007.html

2nd Skype Meeting - Initial Ideas

big green switch

Date: Fri, 12 Oct 2007 12:27:14
From: tex5df@leeds.ac.uk
To: Jack Larner

Just found this website, looks pretty useful!
http://www.biggreenswitch.co.uk/

Dan

supermarkets & dumped

Date: Wed, 10 Oct 2007 10:45:10
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack, Some links...

-Really interesting discussion – Quite long! Read the bit by Robert Holdway – I’ve already read the rest on the train so I will fill you in when we skype.

http://www.rsa.org.uk/acrobat/wallace_080207.pdf

Something released today

http://www.designweek.co.uk/Articles/136255/Design+key+to+UK+innovation,+says+Sainsbury+Review.html

Channel 4's Dumped

http://www.channel4.com/lifestyle/green/dumped.html

Turns out supermarkets are all introducing in-store recycling as we speak. We might have to re-assess that one!

Keep thinking,Dan

Recycling at supermarkets

Maybe we could have a special recycling station outside supermarkets so you can offload your waste in an environmentally friendly way before doing the weekly shop?

1st Skype Meeting - Choosing a brief.

Plan of Action...

Brief: Global issue/Local solution
Community: Students

Research:

1. Climate change campaigns
2. Campaigns aimed specifically at Students
3. Ways to save the planet
4. How to best target students
5. Any other relevant information