beer mats & ice cream

Date: 10 December 2007 14:23:28

From: Daniel Fleming (dan_fleming_1986@hotmail.co.uk)
To: jack (j16l@hotmail.co.uk)

Hi Jack,

Right, i was just giving this beer mat design a bit of thought... first of all i'm thinking they would be found in the halls of residence bars. If they don't have a bar at the halls then we could also have them at the SU to ensure more freshers see them but essentially the halls is where we want them to be seen..

When students are out having a drink they are chilling out with friends.. however, are they really chilling out???? the likelyhood is that many of them have left their lights on at home. Therefore they are doing the opposite!

I was thinking that an alternative message could be along the lines of "Are you really chilling out?" This would be in the heat sensitive ink... then the logo & other info? chances are they probably can't remember if their light is on or off because this action is not a memorable experience - it is something we do everyday without realising.

cheers dan

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The above idea doesn't use the correct tone of voice based on the student feedback so we will go with the original idea.

Student Feedback:

"We don't want to be told what to do!"

" 'Ice cream anyone?' offers something without being too forceful."