Wednesday, 5 December 2007

the inspiration & the pack

Date: 05 December 2007 17:18:34
From: Jack Larner (j16l@hotmail.co.uk)
To: Daniel Fleming (dan_fleming_1986@hotmail.co.uk)

Mate, you truly are a pun-master! I reckon it's a bit too cheesy using 'sealing' to be honest. I ran it past a few mates and they agreed so maybe give it a miss. Your Chill outside visuals are looking great and fairly self explanatory. Just need to put them into flyer format.

Today I've finished working on the box design (unless you have any suggestions of course) I've attached the net, which may be a bit hard to picture practically so using everything I learn in my English lit. Lessons I'll talk you through the process... The outside of the box is mainly white, with a decorative heat band showing a pattern of lights (no words yet) around it printed with heat sensitive ink...hmmm what could it be? When the band is taken off (curiosity building!) the Chill Out logo is revealed beneath it. The lid is lifted off to reveal the goodies inside. The whole of the inner box is decorated in the trademark blue patterns to make it visually appealing.

What do you think? I'm also thinking of perhaps including a layer of thin decorated, wrapping paper like material to wrap around the entire contents (not each one individually) to build the anticipation further. Sorry about last night with the Internet, your bottle of rum was missed greatly lol If it's working tonight I can let you know so we can skype it up!

Adios!
Jack
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