But why Ice Ceam?

Ben & Jerry's goes carbon neutral -(May 28, 2007)

Food for thought as the ice cream enterprise thinks deliciously eco-friendly
This is the kind of logic you come up with when you've over-indulged on ice cream: Ben & Jerry's wants to curb its impact on the environment by 10 per cent, which involves reducing not just its carbon emissions but also its methane production. This is a genuine ambition; what follows, we must assume, is a little more tongue in cheek. Apparently 46 per cent of all methane emissions in Scotland come from cows, and 99 per cent of methane produced by cows comes from belching. Nice. So, in addition to the company's more serious endeavours, Ben & Jerry's will change the feed given to its dairy cows in an attempt to increase their digestive ease. Ergo, less belching. On a significantly more appetising note, Ben & Jerry's concern with environmental matters extends, it would seem, to the names of its ice creams; Fossil Fuel is a totally irresistible sweet cream ice cream with chocolate cookie pieces, chocolatey dinosaurs & a fudge swirl – an energy source that is both renewable and inexhaustible, so get digging. £3.79 for a 500ml tub.

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- 'Unused icecream can be refrozen, cutting down on waste'