campaigns launched by popular student brands

Date: Thu, 25 Oct 2007 12:04:36
From: tex5df@leeds.ac.uk
To: Jack Larner

Hi Jack,

Thought some campaign research might be useful.

MTV switch campaign
http://www.treehugger.com/files/2007/06/mtv_tackles_cli.php

DIESEL CLOTHES climate change awareness campaign

http://www.newswire.ca/en/releases/archive/January2007/31/c3096.html

"This provocative national campaign portrays the devastating consequences of global warming on iconic settings, like New York City."