Chill Out pack designs

Date: 09 December 2007 18:34:36

From: Jack Larner (j16l@hotmail.co.uk)
To: dan_fleming_1986@hotmail.co.uk

Here are two options for the new box design. The ink/paper will be heat reactive so the words turn from blue to red as the box is taken out of the fridge and warms up. Not sure what copywrite to choose at the moment. Any suggestions? I'm swaying towards 'hello hot stuff though'. At the bottom of the box can be quirky suggestions on how to re-use the box: hat, swear pot, origami instructions...etc.

Jack

Student Feedback:

Which copy do you like more? (we asked 20 students)

'Hello' OR 'Hey, hot stuff'

17 students liked the 'Hey, hot stuff' copy more because it's more quirky and fun.